Monthly Archive: October 2011

Oct 31

How An Innocuous Dinner Conversation Taught Me A Valuable Copywriting Lesson!

I had been studying the words of Gary Halbert and spending some time writing out portions of his more famous letters long hand, hoping to infuse some of his style into my writing. As I was doing this I had the words of Pete Godfrey ringing in my head from a recent phone conversation. Pete …

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